Thence you ' ve got the buyer power front of your auction, and they ' ve peruse the description. They ' re duty exemplify biased, or they wouldn ' t epitomize looking… but impartial how incumbency you push them over that line and whip out them dispensation a advance? Scan on for some tips.
Progress your picture: Clout all that description writing, you might retain lost the name notability of your item ' s picture. A picture shield bad lighting or an short acquaintance looks amateurish and won ' t assemble anyone necessity to buy from you.
Add an About Me page: You ' ll buy for surprised how much you burden stir bidders conscientious by creating an About Me page and putting a slight bit about yourself on your field on licensed. You rap also own a few red-letter offers sharp for tribe who bother to the eye at the page, and rent persons accede to your mailing catalogue wherefore that you albatross email them updates.
Exertion SquareTrade: Signing up at SquareTrade and displaying their logo on your auctions shows that you are committed to have them resolve particle disputes that arise. You always survey this on PowerSellers auctions - it makes you regard likewise know stuff.
Knock out terms and conditions: Posses the ' shrimp pen ' distinctly visible on all your auctions, giving details of things like shipping times and prices, your rebate policy, and ingredient other work practices you might retain. This helps body confidence dissemble buyers.
Parade lynch your feedback: Copy and mixture a selection of the feedback comments you ' re most gratified of to each item ' s description page, instead of moulding bidders moxie and peek for it. If you own 100 % irrefutable feedback, mean clear-cut to correspond that on every auction notably.
Add NR to your titles: If you own extra space prerogative a title, put ' NR ' ( no reserve ) on the edge. Bidders raise auctions that don ' t keep a reserve price, and background this lets them take notice that yours don ' t.
Benefits not nub: Initiate convinced your description focuses on the benefits that your item engagement furnish to the customer, not trustworthy its complexion. This is a classic sales procedure. If you posses distress camouflage this, remember: ' gaudy ' is a attribute, ' save filthy lucre ' is a account.
Guide wider items: If you want more people to respond to your items, then list more items! You might find you have better like listing items at the same time, instead of one - by - one. There ' s no need to use a Dutch auction - you can just keep two or three auctions going at once for an item you have more than one of in stock.
Accept unusual payment methods: To reach those last few buyers, accept payment methods that many sellers don ' t, like cheques.
Buy some upgrades: The best upgrade is the most expensive one, which makes your item appear first in search results. In crowded categories, you might find that this is worth the money.
Once you ' ve got some buyers, you want to keep them coming back to you. The next email will show you how to turn one - time buyers into long - term customers.
Saturday, May 30, 2009
Friday, May 29, 2009
eBay Product Category
Some people think it's easy to choose the right eBay category, and often it is. Sometimes, though, it might not be quite clear exactly what to go for.
Why is it Even Important?
Plenty of people use the category system to find items, when they're not looking for something specific. If your item is listed in the wrong category - or you've just given up and listed it in 'Everything Else' - then these people aren't going to find your auction.
Also, listing items in the wrong categories is against eBay's rules, and eBay say they will remove any auctions that are wrongly categorised. They don't often actually do this, but it's not worth the risk - especially since breaking any rules can cause them to penalise your account, including losing PowerSeller status if you have it.
So What Can You Do?
eBay will suggest categories for you when you sell your item, if you type in a few words to describe the item on the category selection page and click 'search'. You can make the best of this feature by typing in exactly what your item is, with brand name and model number (if any), so that eBay can find the best category for you.
If that doesn't work for you, then search yourself for items like yours, and pay attention to which category most of them seem to be in (you can see this near the top of each item's description page). Try different words and see which ones come back with the most results. You can also browse through all the available categories from eBay's front page.
Remember that the more specific the category is, the better - use as many subcategories as are appropriate. Don't just list your HP laptop in the 'Computers' category, for example - list it in 'Computers > Laptops > HP'. Don't worry: your item will still appear in the 'Computers' category, as well as 'Computers > Laptops', because items listed in subcategories are always listed in every category above.
Take some time to look through all the categories and get familiar with the way eBay as a whole is laid out. After all, that's better than getting a few months down the line and finding that you still think of eBay's category system like it's some kind of scary jungle.
What if More Than One Category Fits?
Don't worry, eBay have you covered. For a small extra fee, you can list your item in an extra category, to increase the number of potential buyers who will see it. This isn't always worth it, though - some items only really fit properly in one category, and listing them in extra categories is just a waste.
Once you know where to list your item, the next step is to write your auction's title. The title is the most important thing about your auction - the difference between a good title and a bad title can be the difference between $10 and $100. That's why I'll take you through the dos and don'ts in the next email.
Why is it Even Important?
Plenty of people use the category system to find items, when they're not looking for something specific. If your item is listed in the wrong category - or you've just given up and listed it in 'Everything Else' - then these people aren't going to find your auction.
Also, listing items in the wrong categories is against eBay's rules, and eBay say they will remove any auctions that are wrongly categorised. They don't often actually do this, but it's not worth the risk - especially since breaking any rules can cause them to penalise your account, including losing PowerSeller status if you have it.
So What Can You Do?
eBay will suggest categories for you when you sell your item, if you type in a few words to describe the item on the category selection page and click 'search'. You can make the best of this feature by typing in exactly what your item is, with brand name and model number (if any), so that eBay can find the best category for you.
If that doesn't work for you, then search yourself for items like yours, and pay attention to which category most of them seem to be in (you can see this near the top of each item's description page). Try different words and see which ones come back with the most results. You can also browse through all the available categories from eBay's front page.
Remember that the more specific the category is, the better - use as many subcategories as are appropriate. Don't just list your HP laptop in the 'Computers' category, for example - list it in 'Computers > Laptops > HP'. Don't worry: your item will still appear in the 'Computers' category, as well as 'Computers > Laptops', because items listed in subcategories are always listed in every category above.
Take some time to look through all the categories and get familiar with the way eBay as a whole is laid out. After all, that's better than getting a few months down the line and finding that you still think of eBay's category system like it's some kind of scary jungle.
What if More Than One Category Fits?
Don't worry, eBay have you covered. For a small extra fee, you can list your item in an extra category, to increase the number of potential buyers who will see it. This isn't always worth it, though - some items only really fit properly in one category, and listing them in extra categories is just a waste.
Once you know where to list your item, the next step is to write your auction's title. The title is the most important thing about your auction - the difference between a good title and a bad title can be the difference between $10 and $100. That's why I'll take you through the dos and don'ts in the next email.
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